Bergdorf Goodman NOIR Shop

With the ‘Linda’s at Bergdorf Goodman’ shop being such a booming success, it was only a matter of time before Bergdorf Goodman would create another shop, this time, one dedicated to exude dark glamour, power, femininity and a touch of sexy, please welcome, Noir.

Opening on September 6th, the idea and curation of Noir naturally came from the one and only, Linda Fargo. Like she has done before, she created another uber-chic and intimate shopping experience within the walls of BG, only this time, instead of brightly patterned silk scarves or vibrant exotic bags, Noir focuses on pieces (many of them exclusives) that celebrate all iterations of things dressed in black.

“Noir is where it all starts,” says Linda Fargo. “More than a color, this is the ultimate signal of style—strong, seductive, mysterious and timeless. What else is there?”

The glassed-off space (located on the 2nd floor), is seductive and engaging, darker with a nightclub/lounge sort of feel, and thanks to some amazing partnerships, it will house some truly spectacular custom pieces that stem from amazing top tier designers. For example, a Dion Lee jacket with vertebrae built in, a black diamond serpentine ring from Lynn Ban, tailored and sculpted pieces from Brandon Maxwell, classic pieces from Alaïa and The Row, a tiered tulle gown from Valentino and a Judith Leiber black panther clutch.

There will also be more to the shop than just the exclusives as the shop boasts unique vintage pieces, beauty products, accessories, decorative home items, furniture, edibles, art and lingerie. Special high-end dressing room amenities and blacked out BG bags available only for those shopping the Noir shop, along with special events, cocktails served (champagne or a smokey tea called black panther) and a fully scented space (thanks to a partnership with Killian) separates Noir from the rest of BG and immerses the consumer in a truly exclusive and one-of-a-kind shopping experience.



About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m