Blue Bird Singing in London

– By Soraya Bakhtiar – 

There are the stores you pop into practically, in search of an easy top for a night out or skinny jeans to replace your faded old faithfuls, and then there are occasion stores—those whose ethos and buyers have the ability to teach, inspire, and engage you even on the most cursory browse. On King’s Road in Chelsea’s shopping district of London, The Shop at Blue Bird fulfills this highest of orders. A hybrid of the downtown edge of New York City, the dolce vita of 10 Corso Como and the je ne sais quoi of Paris’ Colette, The Shop at Blue Bird is a lifestyle store covering “every area of your life – ladies, gentlemen, art, music, interiors, accessories and spa”, explains store manager Leanne.

The Shop at Blue Bird opened only six years ago, and is undeniably London’s ultimate shopping address for those who wish to stand out from the pack with rarified finds for a full spectrum of budgets—from Vogue interns to editors. Intent to explore The Shop at Blue Bird only for the edification of you, dear readers, I must admit that my mission resulted in a headband from Deepa Gurnani, a fragrance – Escentric Molecules 02 –  and a beautiful set of travel books (London, New York, Los Angeles) as well as a stack of irresistible and hard-to- find magazines. All in the name of research, I swear!

The exquisite refinement The Shop at Blue Bird carries is juxtaposed by an industrial architecture reminiscent of Manhattan’s Soho, or booming art-scene Berlin. Current stock includes contemporary designers from Peter Jansen, Jonathan Saunders, Isabel Marant and Acne. The accessories department has recently bolstered their corner on luxury brands with the addition of Chloé and Balenciaga, as well as an expertly curated selection of vintage Chanel bags. Delicate chains from Zoe and Morgan mingle with chunky bracelets and statement necklaces from Bex Rox across frames and cabinets on loan from the Victoria & Albert Museum, to highlight their artistry all the better.

But as true tastemakers know, style doesn’t stop with color-block dresses and double Cs, and extends as well to the culture you consume. Music lovers will be happy to discover at Blue Bird the latest compilations from Hotel Costes and Maison Kitsune, and bookworms will find a wide range of glossy coffee table books on everything from art to cognac to collecting couture, along with insider magazines like PURPLE and Dazed & Confused.

If The Shop at Blue Bird had a motto, it would undoubtedly be “only the best.” Skincare products include Aesop and MALIN+GOETZ, and Fornasetti’s signature plates, along with EDIT of Australia (sold exclusively at Blue Bird) and Rory Dobner’s famous hand drawn illustrations mounted and framed in vintage frames round out the elite selection of home goods.

Every month, the store hosts a pop-up featuring the work of designers and artists who represent the high taste and art of lifestyle the store embodies. Last September during Fashion Week, Nary Manivong and Alexandria Hilfiger; the terrific duo behind NAHM presented their Fall/Winter 2011-2012 collection at one such pop-up, and the line is now sold exclusively at The Shop at Blue Bird. During my field trip, Vanessa Bruno was the star of the pop-up gallery with her effortless Parisian chic collection of blush tones and textured jackets.

With the snow in New York City last weekend portending the arrival of Christmas, holiday shopping may be creeping to the fore of many more a mind than it already would. On Tuesday the 15th of November, The Shop at Blue Bird will begin carrying a very special installation from House of Hackney, the most luxurious bed linens in England – an exceptional gift for those who hope to live their lives according to “only the best,” down to the moment their heads hit the pillow at night.

If all this riotous taste has you a bit worn out, treat yourself to an expert eyebrow threading by London’s finest brow bar: Blink or get  manicure/pedicures, and massage and facial services — from Blue Bird’s in-house spa – fit for even the most discerning of fashionistas. So remember, ladies, when next in London, make a beeline for The Shop at Blue Bird, and even if you don’t see Olivia on one of her many jaunts, you certainly won’t be able to leave empty handed.




The Shop At Blue Bird

350 Kings Road,

SW3 5UU London.

Tel: 020 7351 3873




Soraya Bakhtiar grew up in Geneva, Switzerland, with Iranian and Egyptian roots. She currently contributes to PinkMemo’s New York Front Row blog, while updating her personal blog TheTrendReport, and frequently contributing to


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