Boutique Spotlight: Edie Parker on Madison

Slyly tucked away in a small brick and mortar on Madison avenue in the upper east side of Manhattan, the first standing Edie Parker flagship store is here. It bursts with a kaleidoscope of color and texture from the moment you step into the 1,000 sq ft. space and is filled from top to bottom with everything from classic goodies like Brett Heyman’s famous acrylic poured clutches to one of a kind home decor pieces (octagonal boxes, breakfast trays, and card cases), phone covers and monogrammed favorites that are nearly impossible to resist.

“The inspiration behind the store’s design was ‘Gio Ponti meets Gloria Vanderbilt’ said Heyman, “as I wanted the store to feel residential – sort of like visiting someone’s groovy apartment before a night out. We want to invite our customer into the world of Edie Parker.”

The store itself was a design collab between Brett and Studio Muretto, playing with materials that reflected the Edie Parker brand such as the acrylic archway and custom acrylic color-block furniture situated front and center (some of which can be ordered for you to personally own). There are also beautiful brushed aluminum and brass shelving set against wooden aquarelle panel walls designed by Meike Harde and vintage Paul McCobb printed chairs all of which reflect Brett’s aesthetic and love of mid-century style.

And while the shop has been around for a few months, we felt the need to bring it to your attention in case you happen to be in town for the NYFW festivities about to kick off this week!

To visit: 781 Madison Avenue, New York, NY 10065 Phone Number | 646.290.7293
Hours | Monday – Saturday, 11:00 AM – 6:00 PM Website |

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m