Boutique Spotlight: Ermanno Scervino

If Ermanno Scervino Maison were a song it would probably be David Bowie’s, Let’s Dance. A Luxurious Glam Rock Essence brand made in Florence that was born in 2000 and has become an international reference of quality and style.

“I love playing with the identity of gender, never calling it into question” said Ermanno Scervino in his last fashion show. “My woman is always feminine even when she is wearing a masculine over coat. It can be perfect to enhance her seductiveness. With heart and glamour Ermanno Scervino is able to make the dreams of the most beautiful and demanding women come true.

Visiting their boutique in Milan means entering a space that displays a harmonious balance between aspects showcasing craft expertise and state-of-the-art elements. The concept of Ermanno Scervino boutique’s recalls the house style: glass, smoked glass, steel, hand-aged Venetian blinds, inserts of leather, seats in ponyskin. The LED lighting puts the finishing touch, inserting the creations in the scenographic context characteristic of the Ermanno Scervino boutiques all over the world. While their flagship reigns in Italia, the collections are distributed amongst 49 different monobrand boutiques worldwide and in over 500 of the most important multi-brand stores presiding on the most exclusive shopping streets of the world.

They key of Scervino’s success? The atelier, research and prototype laboratories, knitwear and finished garments departments are grouped so that they are constantly in sync with the brands style concepts.

About the Author

Julia Urgel is a journalist and producer based in Madrid who contributes to a multitude of magazines –Marie Claire México, Vanidades México, Gentleman Spain and writing about fashion, celebrities and beauty. With an MBA in fashion -and a future PhD in fashion too- she is a university proffesor at Centro Universitario Villanueva and director of the specialization course Wedding Event Planner. You can follow her on Twitter and Instagram @julia_urgel