Boutique Spotlight: Of Mercer

We all know the issue too well: rummaging through wardrobes and endless clothing rails to find the perfect outfit suited for both work and an after-hours event – stylish but not avant-garde, not too short but not too safe, effortless but by no means mundane.

For entrepreneurs Dorie Golkin Smith and Emelyn Northway, it’s this struggle that saw them making waves as co-founders of Of Mercer. First launched in November 2013 as a start-up e-tailer to deliver trendy office apparel for the fashion forward woman, customers can now experience the service in-person at the brand’s first boutique store, located in the Flatiron District of New York City. The clothing line features a variety of work-appropriate outfits tailored with luxury Italian wool and Japanese fabrics, where style is not sacrificed for office dress codes.

Described as an “experimental” and “socially immersive” space, Dorie and Emelyn aim to go beyond the traditional retail concept by also serving as “a haven for empowering women and give them an open place to grow, connect and talk about issues that working women face” through a collaborative environment and by hosting various events, such as private and personal shopping experiences, business workshops led by female entrepreneurs and network mixers for professional women. “There are a lot of positive interactions that happen by just putting powerful, driven women together in the same room, and we want to be able to facilitate that all the time”, says Emelyn.

About the Author

Unsah splits her time between being a social media editor for a newspaper's travel desk and freelancing as a journalist and social media specialist. She spends half of her life on Twitter and Instagram – @unsahmalik – and the other half encouraging others to spend more time on their Twitter and Instagram.