Boutique Spotlight: Sézane’s L’Appartement New York

Coinciding with New York Fashion Week, Sézane debuted its first U.S. store, in Nolita. France’s first digitally-born fashion brand, founded in 2013, welcomed L’Appartement New York, on 254 Elizabeth Street.

The Nolita boutique offers a retail experience designed to mirror an effortless, Parisian flat – a concept that takes its cues from Sézane’s Paris flagship, which hosts a movie theater, coffee shop and library. Upon entering L’Appartement New York, city dwellers are immediately transported to Paris- a relocation most New Yorkers crave. Apart from offering Sézane’s ready-to-wear and accessories collections, a corner café is included, serving complimentary beverages and pastries from the local French bakery, Maman.

The interior is very much resemblant to that of a chic apartment. Intricately merchandised book shelves absorb its audience into captivation as one shops through each and every coveted accessory. A mosaic message reading Bonjour New York greets visitors just under their feet, making for a highly Instagrammable moment.

Award-winning architects Talbot & Yoon designed the 2,000 square foot L’Appartement New York. Designed to infuse the magic of Paris into New York City, with handcrafted millwork and lighting fixtures brought in from France, handmade mosaic murals and a special art exhibition featuring James Barnorm from the Galerie Clémentine de la Féronnière in Paris.

Embracing an aesthetic with a semblance of classic, American cinema, among the titles of West Side Story, Frances Ha and Manhattan, Sézane’s L’Appartement New York embodies the ideal, complimenting combination of both idealized cities. If ever longing for Paris, on a New York afternoon, visit the Nolita L’Appartement and immerse yourself in la vie en rose.

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione