Designers to Watch: Mitchel Primrose

Upon seeing Mitchel Primrose’s navy alligator wrap-around cuff, a few words come to mind. Powerful, luxurious, bold. That seems to be the intention behind every piece, every collection, perhaps the brand itself. What started as a small LA company back in 2010 has become something of an accessory giant, seeing the brains behind it, Mitchel and his sister Carmen, praised by fashion publishing gurus, including Vogue, Vanity Fair and The Wall Street Journal.

Mitchel and Carmen grew up in a tight-knit family. With an interest in the clothes both he and the female members of his family wore, Mitchel knew early on that designing was going to be his future. He went on to work for Robert Rodriguez, who schooled him in leather and tanning. Now, luxury is what the California-based brand is all about.

They’ve looked into using a range of exotic skins but only use lizard and American alligator at present, because, in Mitchel’s words ‘I have not reached my limits with the materials I use now’. As for the hardware, it’s all brass plated in 18k gold, and every piece includes Mitchel’s signature stud. Necklaces and bracelets are backed with lambskin for soft, durable wear.

They haven’t scrimped on style, either. There are interlocked bangles, collars, cuffs, chokers – every piece classic in it’s design, but drenched in colour to give that punchy boldness. Every item has something to say, but commands your attention without having to scream. They’re sexy without trying too hard, risqué without feeling uncomfortable. The same goes for their line of bags. Made with the same love and care, and in the same enigmatic materials and hues, the bags are for the modern woman with a twist – a gold chain handle or an unapologetic black leather panel give the bags the Mitchel Primrose edge, that special something.

Breaking the boundaries of jewelry, venturing into bags…it can’t be long before Mitchel Primrose rules the accessories world. Watch this space.

About the Author

Sarah is a Freelance Journalist and is based in London. She has worked for Cosmopolitan UK magazine, The Times Magazine, Glamour, Fabulous and, among others. She also blogs on the Huffington Post and has an interiors website (