Fall 2012 London Fashion Week: Erdem

– By Ali Roff –

Taking a slightly different turn with his Autumn/Winter 12-13 collection, Erdem may not have expelled florals altogether (and a shame that would be, too), however we did see an injection of tweed in interestingly rich colours breaking up the floral prints and lace which the British Fashion Council award winner does so well.

Tweed was appliquéd alongside lace onto plain black satin, or conversely used to construct full tweed dresses with appliquéd contrasting black lace, breathing new life into this signature look. The tweed continued in the form of boxy, shape concealing dresses, tops and jackets teamed with lace skirts and smart fitting pencil skirts with matching bolero jackets. It was even seen on footwear, courtesy of Nicholas Kirkwood.

Whether a result of the opulent colours, the myriad of textures and prints, or a sumptuous mix of both, there was a richness to the collection, the pieces had depth and substantiality. Purple reigned, making its way into tweed and floral prints, while royal blue florals and a vibrant yellow in tweed and lace made an impact.

Floral prints still look fantastic, and this season saw slightly larger and softer prints than the previous season at Erdem. Stand out pieces had to be the royal blue and green soft floral prints, blending together in a rich mix of colour, which had almost a look of Monet about them. The art theme continued with dark midnight blue dress and matching jacket smattered with yellow and red floral prints, which from a distance gave the impression of a colourful abstract.

With an array of matching and contrasting high necklines layered under jackets and dresses, we were urged to ditch our scarves this coming winter and keep it chic with a turtleneck. Matching floral print dresses extended up the neck and poked out of jackets, while less frequently, contrasting tweed which appeared appliquéd onto plain dresses along with lace and floral prints would spring from underneath the dress neckline as a layered turtleneck.

The verdict? A collection of completely wearable sophistication designed with impact in mind, Erdem has pushed his boundaries wider with this latest collection.

Born and based in London, Ali Roff has grown up surrounded by the eccentric and exciting style that London fashion has to offer. She can regularly be found visiting London’s famous markets and museums such as the V&A, and also maintains her personal blog, www.fashionphoenixblog.blogspot.com.

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