Interiors Spotlight: Fendi London Flagship

The House of Fendi London flagship is the symphonic combination of high style and fluid interior design that sits on London’s New Bond Street. Envisioned by French designer Gwenael Nicolas, alongside Curiosity, the space features a seamless architectural model that utilizes Navona stone in an ode to Rome and conceptualizes Fendi – Roman roots, female strength, and meticulous craftsmanship. From the House that restored the Trevi Fountain, the storied London flagship possesses like historic similarities through its distinctive brick and terracotta 19th century facade.

Leather, stone and textiles mix in a tranquil color scheme, accented with statement furnishings. Artwork and exclusively commissioned designs are featured throughout the interior. Lined with travertine, a semblance of classical sculpture is abundant. One of a kind, woven carpets designed by American artist, Haynes Robinson, are accented by leather, bronze and stone. Though the store maintains its 19th century facade, the ground floor welcomes a serene, modern palette of muted creams and gilded display cases.

The flagship is equipped with a dramatic Baguette Wall, hosting a dedication to the House’s cult bag. Variations of the Fendi bag float amid backlit bronze spikes (aka the ‘spike wall’). A spiral staircase suggests guests to the women’s ready-to-wear collection, overlooking New Bond Street through framed windows. A Fendi fur room consisting of decadent furs is stylized against gold lacquered walls, with an inclusion of accenting furniture by Massimiliano Locatelli. A Murano glass chandelier captivates the storied space in a palette of blues. The House’s long-standing partnership with designer Maria Pergay is evident throughout the store, including a palm tree fixture with leaves in leather and precious skins. Commissioned designs by Agostino Bonalumi and Nucleo add dynamic diversity to the flagship’s interior.

Pietro Beccari, the chairman and CEO of Fendi once expressed the reasoning behind the House’s debut London flagship. “The culture of this city is deeply rooted in both respect for traditional craftsmanship, as well as passion for creativity and innovation, particularly in the design field.” Through the House’s architectural and interior design execution, paralleled with the essence of Fendi, the appropriateness of the London location is obviously imagined.

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione