Introducing the Closet

We have some BIG NEWS here at!

Over the past few months we have been busily working away on a partnership with Fancy and we are thrilled to finally announce the BETA launch of “the Closet“.  While we have always been providing our readers with links to the designers and products featured via the editorial on the website, we are now adding a new layer to the experience. We can’t begin to tell you how often we get requests for access to Olivia’s wardrobe and it was those requests that inspired our latest new venture in partnership with Fancy. is now a destination to shop.  Over the past several weeks, Olivia has been curating her closet favorites from retailers worldwide which will now be a constantly evolving collection of her latest and favorite items she is wearing & shopping for season after season.  Our focus with “the closet” is to not only share Olivia’s classic designer favorites but also to showcase emerging designers for our audience to love just as much as we do.  Have fun shopping!


What to expect in the next few months:

  • We are adding items from Olivia’s wardobe to the site daily.
  • We are working directly with lesser-known brands internationally to make their products available on the site.
  • We are working with brands to offer EXCLUSIVE products to our readers that will be available only on (Keep an eye out the the EXCLUSIVE flag on select items).
  • We are working with designers with limited online or international distribution to bring their products to our readers worldwide.

A few key features about your shopping experience:

  • Never leave the website – the entire shopping experience is designed to keep you on which means each time you are interested in a product you don’t have worry about being taken to another retailer website. Click “add to bag” get more details about the item and add it to your cart if your interested in purchasing it and keep on reading or browsing.


  • One account – if you don’t already have a Fancy account you can create one in seconds using your social media accounts or email. Once you are signed in all of your shipping, billing and currency settings will always be stored.


  • Shop from all Olivia’s favorite brands & retailers via one checkout – you can now purchase a head to toe look through a single checkout process.


  • Same day delivery – Currently available in US, Canada, UK, Japan and 10 other countries (on select products)
  • Speaking of multiple countries… You will notice that we don’t immediately list the item price. Once your set your local currency you will always see the product prices in YOUR LOCAL CURRENCY.  We are taking the guess work out of figuring out what the item costs.
  • International shipping – our readers are from all corners of the globe, Fancy is already a trusted international retailer and distributor.
  • Items remain in your cart – don’t worry about forgetting something, when you add an item to your cart it remains there until you remove it. We all get distracted or have to think about something before you are 100% sure that you want to buy it. Add it to your cart and take as much time as you need. You can even add the item to your “Want List” via Fancy.

We will be continuing to add shopping categories to the website over the next few weeks, please check back often because our inventory is constantly growing. We are also creating collections of items for example “Black & White Prints” to help you explore products in different ways.

We want to hear from you! Please tell us what you think, tell us what types of products you would like to see more of.



About the Author

Based out of New York City, Dana Randall is the Founder & CSO of FORM MGMT. As a woman in technology Dana is an entrepreneur with a love for fashion, beauty & food. You can follow her on Twitter @DanaRandallNYC or read her recipes at