Lines We Love: 525 America

There are several amazing duos that exist within the fashion design world and we’re excited to share another talented pair who have been working together for over 25 years. Meet, Bobby and Marianne Bock, the husband and wife team behind 525 America, our latest Lines We Love where knits are king and transcending time and age are the building blocks of this uber successful brand.

It all started 30 years ago with a borrowed $1500 and a passion and drive for creating the perfect cotton sweater that anyone from age 16 to 60 would want to wear. They split the responsibilities according to their strengths, Bobby the self-proclaimed people person who manages the branding opportunities and new product categories while Marianne, the pragmatic executer, is the company’s Design Director. The result of this Yin & Yang partnership is a company that somehow stays up to date with the latest trends while maintaining their brands’ timeless DNA.

The influence behind their latest collection stems from modern maritime. By taking classic nautical staples like oversized gold buttons, pea coats, and fisherman cable-knit sweaters and giving it a Parisienne spin, they’ve provided a sophisticated and polished edge to their knitwear wardrobe staples. Our favorites are endless, starting with a whipstich black blazer and Parisienne Stripe Crew Neck Vest and extending to their numerous cableknits like their Maritime Boyfriend Cardigan and Merino Gold Button Double Breasted Dress. They’re as timeless as they are fashion forward and the balance is appreciated by their long time customers as well as newcomers coming aross the brand. And although they’ve been a staple for many years, when asked about what the future will bring for 525 America, there are many additions to come.

“Starting with Fall 2016, 525 America is expanding the collection!  The new Ready-To-Wear components will be key “supporting characters ” to the knitwear, and complete the look for the quintessential 525 girl.

Our first core offering will be the addition of the perfect White Button Down Shirt.  This clean cotton/lycra shirting is the must-have layering piece to wear under this season’s go-to knitwear.  We are also offering a vast array of structured double knit RTW Jackets, ponchos, and dresses, and will be expanding the RTW division further as we head into the Spring 2017 season.  Each new category is designed to support the core DNA of the brand–the perfect knit.  There is also a new Athleisure component to the collection starting with Fall 2016 that will continue into 2017.” 

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for OliviaPalermo.com. She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m