Lines We Love: Bouchra Jarrar

– By Sarah Leigh Wade –

Bouchra Jarrar Fall 2012 Ready To Wear

“[She] is the latest of a generation that is quietly rising; she’s like the French equivalent of Phoebe Philo at Céline, Stella McCartney, or Clare Waight Keller at Chloé” said Vogue’s esteemed critic  Sarah Mower recently of Bouchra Jarrar. Mower is right, ‘quietly’ being the operative word and with consideration and a finely honed bed of experience. But Moroccan-born, Paris-based Bouchra is no emerging talent plucked from obscurity; this French design talent has earned such praise.
Bouchra began her career assisting Nicolas Ghesquière for ten years at Balenciaga, before working at Christian Lacroix before the business’ unfortunate demise. Attention to detail and accuracy are paramount, while her mission statement is simply to add a quality sense of chic to the modern woman’s day to day wardrobe.

Bouchra Jarrar Spring 2012 Couture

Despite traditionally showing during couture week, Bouchra’s clothing is literally ready-to-wear. She specializes in sleek, sharp lines, with city-focused separates in exquisite cuts and luxurious but wearable tailoring, dresses and outerwear.
The last couple of years have been nothing but positive for Bouchra, with investment received from Mode et Finance, enabling her to extend the line and employ more staff. 2012 also saw shows at both Paris couture week and a debut at fashion week, plus she opened an atelier and a showroom in Paris’ second arrondissement .

Bouchra Jarrar Spring 2012 Couture

Her most recent collection, for fall 2012, displayed the usual signatures, contrast colour piping, classic shapes and perhaps even a little minimalism. Bouchra also launched her first bag and introduced a truly Parisian slat to tailoring – innovative shapes safe enough to take to the office but sharp enough to appeal to fashion’s elite.
Based just outside London, Sarah Wade is the editor of international trend service and the eponymous blog Sarah is an advocate of emerging talent, vintage fashion and the arts, while is also a published photographer. You can follow her on Twitter @SarahLeighW

About the Author

Based just outside London, Sarah-Leigh Bunting is a seasoned editor and marketer, having worked with some of the world's biggest fashion and interior brands and retailers. In 2012 Sarah-Leigh co-founded What Peggy Did Next (, an event and communications agency based in the UK. You can follow Sarah on... Instagram - @sarah_leigh_b Twitter - sarah_leigh_b Facebook -