Lines We Love: Cortana

Cortana is one of those rare brands that captivates from a simple glimpse of fine fabric; a glance at an exquisite tuck or fold; a peek at light reflecting from a delicate, iridescent finish… Known for bridal and ready-to-wear, Cortana is intrinsically linked by art and nature – two life-long passions of founder Rosa Esteva.  This evidence becomes very apparent as you view her collection’s signature soft organic lines, the use of sometimes-rich, often-neutral earthy tones and minimalist approach to store interiors.

Beginning in Palma, Majorca, Cortana’s commercial journey began with a small boutique and has extended to two more stores in Barcelona and one in Madrid. Whilst fashion remains at the core, showing at Barcelona Fashion Week, Rosa is also an acclaimed costumier for national ballet, opera and theatre. Much celebrated in Spain, her work has more recently captured the attention of national and international media alike.

Cortana summarises a heady mix of tulle every day basics, created to be unbelievably soft like a second skin in a varied but core palette. The basic line sits alongside ready-to-wear, which for autumn/winter 2013 evokes memories of a bygone era on the continent, full of cute beret-like caps, draping separates neatly matched and all underpinned by a subtle elegance.

The bridal collection places craftsmanship at its heart with intricate gowns and beautifully cut separates building a range that feels both timeless and thoroughly contemporary.  Rosa succeeds in offering something refreshing to the retail landscape, not only with her passion for hand crafted design but also with her consistency and meticulous approach to her business’ utterly beautiful offering.

About the Author

Based just outside London, Sarah-Leigh Bunting is a seasoned editor and marketer, having worked with some of the world's biggest fashion and interior brands and retailers. In 2012 Sarah-Leigh co-founded What Peggy Did Next (, an event and communications agency based in the UK. You can follow Sarah on... Instagram - @sarah_leigh_b Twitter - sarah_leigh_b Facebook -