Lines We Love: Hayward

Here at OliviaPalermo.com, we eagerly seek out fabulously innovative brands and products to share with our readers and when we find one that also happens to have an incredible background story, well, it’s like hitting a figurative writing jackpot. Lucky for me, that’s just what happened as I walked into the Hayward showroom and proceeded to have the pleasure to meet and speak with owner and head designer, Marin Hopper, whose intelligence and brilliant design philosophy extends from a lineage of treasuring couture hand-work for personal effects and a love for the modern thinking woman which in the end has her producing pieces that are as smart and functional as they are beautiful.

Having a hand in the world of art, fashion and culture runs deep in Marin’s veins, long before she developed the first Hayward handbag. Other than her own amazing history as Style Director at Elle Magazine and a consultant for Tod’s, her grandfather, Leland Hayward (for which the line is named after and often influenced by), held an illustrious career in Hollywood as a famous producer and agent for Hollywood’s golden era producing films like The Sound of Music and working with stars like Fred Astaire, Greta Garbo and Katherine Hepburn (NBD).  It’s the women from this time – and their aesthetic – that Marin often attempts to capture in each of her handbags. The mix of sporty American influence and European sophisticated style comes from a mix of her father, famous actor Dennis Hopper and mother, actress and author Brooke Hayward.

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Hayward Family Tree

This bespoke and painterly approach is extremely present since Marin launched the high-end Hayward line in Spring 2014. From the delicate ‘H’ that dangles at the end of zippers (inspired by her grandfather’s Cartier watch) to the hardware on the double dowel clutch which is replicated from the Hayward helicopter blades, there’s nothing in the collection that doesn’t have a handcrafted personal touch. Then there are the materials. Exotics like python, lizard and water snake are treated and molded into the Box Clutch, the very popular Large Fold-Over and the classic Kit Bag named and designed after her grandfather’s aviator kit (Leland Hayward had a love for aviation and in fact was the co-founder of Southwest Airlines). Other materials include but aren’t limited to suede, feathers, calfskin and calf hair (often times mixed with exotics), all of which are produced right here in New York City so the end product has an extremely soft hand reminding you of the intricate care Marin takes in this sophisticated all American luxury brand.

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What’s next for Hayward? A brick and mortar unlike any other to open in Mid-March in the former residency of society architect Grosvenor Atterbury on the upper east side. Restored to present original furnishings, moldings and staircases, the grand space will become a lifestyle destination store with not only a unique retail space but a cafe with art books, snacks, bar, coffee, etc built into the original kitchen and dining room spaces.
The outside of Atterbury Mansion – where the new Hayward store will open in March 2015:
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About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for OliviaPalermo.com. She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m