Lines We Love: La Boutique

“Fashion is a way of life” is the philosophy Phatcharawatt Trakarnsunthikun, or Tow, Creative Director of La Boutique holds true to his heart. With such extensive experiences in the fashion industry and an insight into what women want, La Boutique entices its customers with timeless silhouettes, top quality tailoring and captivating details.

As one of Thailand’s most notable fashion designers, Phatcharawatt got his international breakthrough when he collaborated with Christian Lacroix in the brand’s Bangkok debut fashion show. Praised for its exceptional design, unique details and its chic wear ability, the collection was a huge success and prompted Phatcharawatt to launch his own label, La Boutique.

‘New Vintage’ best describes the overall concept of La Boutique. The memorable looks from past till present, style icons of every era and olden day historic arts. “The inspiration behind each collection of clothes and accessories comes from travelling, films and music – both old and new. I like to create my work in reverence to classic elements but with sassy details from the modern woman. My job as a designer is to transform these ideas into tangible, accessible products. But firstly and most importantly, you have to understand women,” says Phatcharawatt.

With the use of signature features such as feathers and stars, the brand aspires to bring out the best in every woman regardless of the social scene. Crystal beading on both short and long dresses, incorporating lace with luxurious fabrics and the use of metallic threads ensures La Boutique offers timeless feminine charm at its best.

About the Author

Having started her career in New Zealand as a fashion and beauty assistant, she then moved on to edit the online beauty magazine, BeautyBible. Since then she has created her own blog, The Refined Edit. Now based in the United Kingdom she has contributed to countless print and online publications including Follow her musing on Twitter and Instagram @gracieastewart.