Lines We Love: MayraFedane

MayraFedane was co-founded in 2012 by Maya Fedane and her husband Raaj Fedane, as a bespoke made-to-order label offering niche luxurious handmade accessories. However, the success and demand for the label convinced the pair to expand their operations to deliver their bespoke inspired handbags to consumers across the globe.

As the creative talent behind the brand, Maya Fedane received her formal training from the London College of Fashion and the Fashion Institute of Design and Merchandising in Los Angeles. After graduating, Fedane further honed her skills by learning the traditional art of creating handmade leather accessories from a renowned London based studio whilst sampling pieces for designers like Giles Deacon and Mulberry.

MayraFedane’s designs are created with a high-fashion wit combined with playfulness and creativity. According to Fedane, the brands signature style is “structured yet whimsical, timeless yet edgy, featuring daring and unexpected color palettes with hand weaves and embroideries in the highest quality materials and expert craftsmanship”. The great thing about Fedane is that she absolutely believes in the fact that fashion is too important to be taken seriously.


About the Author

Having started her career in New Zealand as a fashion and beauty assistant, she then moved on to edit the online beauty magazine, BeautyBible. Since then she has created her own blog, The Refined Edit. Now based in the United Kingdom she has contributed to countless print and online publications including Follow her musing on Twitter and Instagram @gracieastewart.