Lines We Love: MSGM

– By Sara Micelotta –

MSGM Clothing

If Indie group MGMT comes to mind when you hear the name MSGM, its most likely because designer, Massimo Giorgetti, is not your average fashion designer.  Yes, he may share his top influences with essentially every other fashion designer in existence (who doesn’t idolize Yves Saint Laurent and Coco Chanel?!) but that’s just about where his mainstream impression ends.  In addition to being skilled in designing contemporary women’s and men’s clothing, Giorgetti is both a modern art enthusiast as well as a DJ, which he brings with him into his workshop.  After years of working for retailers, wholesalers and designers, Giorgetti capitalized on an opening in the Italian marketplace and debuted his first solo collection in the Spring of 2010, taking the Milanese fashion industry by storm.  Although MSGM’s silhouettes are rather classic, their prints are anything but ordinary; if you don’t believe us, see the Spring/Summer 2013 women’s collection—one might even say that jaguars are the new floral! Still not convinced? Even MSGM’s menswear collection features unconventional prints, wide-striped button downs and camo-printed pants—must-haves for every male fashion enthusiast.

Despite being headquartered and entirely produced in Milan, MSGM’s wonderfully playful dresses, skirts, pants and tops can be found in more than 300 retail stores throughout the world. With a collection that screams glamorous, its obvious why Giorgetti has women everywhere begging for more.

Click to shop our favorites from Spring 2013:

MSGM Spring 2013 MSGM Spring 2013-2
And check out what we’re loving from the Pre-Fall and Fall 2013 collections:

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