Lines We Love: Rene Caovilla

Rene Caovilla has been manifesting Venetian footwear since 1934. Edoardo Caovilla initially turned his visionary designs into storied creations to be passed down to future generations. Such farsighted creativity was to be followed by extraordinary works by Rene Caovilla. A prodigious alchemy was produced and maintained. An alchemy that turned the manual craft of shoemaking into a stunning expression of a sophisticated type of virtuosity.

The visual and cultural codes of the city of Venice are engraved as an integral part of the Caovilla DNA. Rene Caovilla reflects a decadent aesthetic. Metallic touches, elaborate elements and glimmering flourishes accent bold silhouettes and sculptured craftsmanship. Casual designs are contrasted with a strong semblance of femininity.

The Autumn/Winter 2017 collection of Rene Caovilla debuted an evolved interpretation of the brand. The collection campaign, lensed by Giampaolo Sgura and styled by Viviana Volpicella, confirmed the brand’s transitional direction. The manifestation? A stunning series of black and white shots that stripped attention from all, minus the captivating Caovilla styles. The objective was to translate long-standing, luxury tradition into modern luxury perception.

In speaking to the difficulties in changing perceptions within an established brand, Edoardo Caovilla stated, “I’m trying to be able to lead the evolution of my brand and let my positioning be always appealing [to] different generations of clients.” The Autumn/Winter 2017 collection represents a clear direction- one speaking directly to a new generation of Caovilla girls.

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione