Lines We Love: Rosie Assoulin

There’s something about Rosie Assoulin‘s designs that speak to modern women. The New-York native could write a thesis on shape and silohuette, so abundant is her knowledge in that area. While she learnt from the best, it was her vision and passion alone that made the industry sit up and look.

Assoulin knew interning before anyone else, helping with her husband’s mother’s jewellery company, Roxanne Assoulin for Lee Angel, aged 14. But she was designing long before that, regularly bringing visions to life in her sketchpad. Soon, she was under Oscar de la Renta‘s wing, falling in love with luxury textiles and then on to Lanvin  in Paris, among other big designers. A year of event planning later, Assoulin launched her first collection in 2013.

For it’s ‘celebratory’ feel, she kicked off with Resort. Assoulin unveiled a mix of sports and evening wear, with those luxe fabrics she garnered an affliction for, as well as stacks of volume. Having once said that sweatpants interest her, it’s no surprise Assoulin’s whole collection was ‘easy’, almost pyjama-like, with elegant, silky vibes. Embodying the Resort theme, Assoulin included a mixture simple, crisp whites and bold colour blocks and stripes. It wasn’t just shape and texture she tapped into, though. There were details – jackets with extra pocket room, handpanted garments. Unsurprisingly, the collection was snapped up by Bergdorf Goodman and online retailer Moda Operandi, among others.

Fast forward a year, and Assoulin’s Spring 2015 collection brought the same modern lines and organic-feel fabrics, but in a hoard of new styles, such as flared trousers and cropped tops. This is all alongside the elegance she became known for. Think a spectacular tiered, drop-hem red skirt and a low-cut yellow gown, cinched in at the waist. And of course, those details – bell sleeves, off-shoulder pieces.

The support of her friend Leandra Medine (and quickly after), troves of fashion mavens meant Assoulin, quite rightly, soared to sartorial stardom, counting Lily Aldridge and Michelle Dockery as fans.

Creating drama in an accessible way and pulling off unique shapes with the right amount of extra fuss, Assoulin is a designer wise beyond her years. The general merchandising manager of Moda Operandi said it best: ‘These pieces live in your wardrobe forever.’




About the Author

Sarah is a Freelance Journalist and is based in London. She has worked for Cosmopolitan UK magazine, The Times Magazine, Glamour, Fabulous and, among others. She also blogs on the Huffington Post and has an interiors website (