Lines We Love: Samantha Wills

Samantha Wills, a self-taught Australian jewelry designer, is both a connector and a creator. Her luxe Bohemian aesthetic, as aspirational as the pieces she creates, drives the ingenious direction of the brand and is a major point of difference. She is equally involved in the marketing of her label, as she is in the design – a snippet of information that speaks to her multi-varied capabilities.

Taking a closer look at her noteworthy spring collection, one can not help but notice the use of masculine, brash elements to create something even more lax and striking. This unique mix of aspiration and approachability gives the line a certain bankable property – on both press and consumer lists.

The Autumns Silence Bracelet is a great example – structured and elegant with antique gold base inlaid, tiny crystals, the perfect epitome of art deco luxe, yet at an approachable price point of AUS 189. Another favorite is the Rooftop Romance Bracelet, a stunning statement piece featuring white howlite stones against an antique gold setting.

Wills has recently also launched a full bridal collection that encapsulates her signature bohemian chic for those spirited brides in need of boho luxe on their big day.

About the Author

Andrea Mestrovic is a multi-lingual, multi-talented, but modest multi-tasker who has lived on both sides of the Atlantic. Andrea has a sure-footed instinct for discovering magnificent finds all over the globe. You can follow her on twitter @AndreaMestrovic or read all her posts on