Lines We Love: Zimmermann

– By Sara Micelotta –

Finding the perfect swimsuit is like finding an apartment in the West Village—not everyone has the patience to search, but once found, is not something to set aside.  Fortunately for beachgoers everywhere, Aussie sister duo Nicky and Simone Zimmermann have made this search worthwhile by introducing us to fabulous resort wear as we will forever know it.

Launched in 1991 as a ready-to-wear line, Zimmermann was created for the feminine carefree type, and though it has since expanded into resort, it hasn’t let go of it’s defining aesthetic (or that sense of Australian lifestyle that we know and love). Behind the brand’s unique designs is Nicky—the creative type—while Simone takes on the role of business executive, with her background in marketing.  The pair is constantly searching for ways to expand their presence beyond the Australian market—and what better way to do so than with a show during New York fashion week this Fall?

A must for the model Zimmermann girl is an interest in color and prints, as floral rompers and sculptural leopard-clad bikinis in pinks and blues are not uncommon to the brand’s resort collection. Dresses with mesh-panel details and ruffles in fierce metallics easily transcend from poolside to cocktail attire, while maintaining the effortless ‘girly girl’ aesthetic characteristic of Zimmermann.

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