Matthew Williamson & Benefit ‘The Rich is Back’ Collaboration Kit

– By Sarah Bertness –


What happens when London-based pop-print perfectionist Matthew Williamson and San Francisco beauty magicians Benefit take a trip back to the disco days? Things get bold, sparkly and utterly covetable.

For the past few seasons, the team at Benefit have paired with Williamson to gloss and glam the designer’s runway show models, giving them that perfect free-spirited, fresh-faced beauty that shines alongside Williamson’s bright, boho-chic designs.  This month, they’re bringing the creative collaboration to Sephora in a pretty little limited-edition beauty box that’s ready to take you from the streets to Studio 54.

MatthewWilliamsonBenefit Williamson’s “The Rich is Back” inspiration board.

With Williamson opting for a look that’s au natural with a kick, “The Rich is Back” kit includes four shimmery shadows, Benefit’s unbeatable bronzer, mini mascara and a red lip that would give anyone a flash of fever.  Packaged in prints, the box itself is a kaleidoscopic retrospective of some of Williamson’s most memorable collections (and a keepsake of it’s own if you pop the makeup tray out).

For Williamson and Benefit’s first fashion-beauty collaboration, the day-to-night dazzle kit seems a perfect pairing of brands sharing what Williamson calls an “irreverent sense of fun, youth, and energy.”  With a color palette that recalls the decade of Benefit’s founding, Williamson’s first ever fashion muse, his mother, and the spirit that defined the Seventies, it seems a match a long time in the making.  Here’s hoping there’s more to come.


Benefit x Matthew Williamson – The Rich Is Back, $34, available May 23rd at Sephora.

Sarah Bertness is a freelance writer covering the arts, music, fashion and culture. She has a love for all things avant-garde, late night rock and roll, wanderlust, and a good dose of fringe and gold sequins. You can follow her musings on Twitter @sarahbertness

Follow us on Bloglovin’

About the Author

Sarah Bertness is the Editorial Manager of social shopping platform, covering the arts, music, fashion and culture from Dallas in her spare time. She has a love for public art, all things vinyl, antiquing, wanderlust, and a good dose of color blocking and print clashing. You can follow her travels and musings on Instagram @sarahbertness.