MAX&Co. Spring 2017 Collection Spotlight

For Spring 2017, there’s a relaxed and cool-girl vibe running throughout MAX&Co.’s collection like never before thanks to an injection of California inspiration. Known for precise tailoring and a preppy aesthetic, a rock-n-roll spirit and fluid fabrics intermingle with the Milano brands’ staples to create more languid and lightweight silhouettes in order to capture the essence of the quintessential LA girl.

With a west coast attitude in mind, ease is at the core of the collection. Laid-back and versatile, pieces easily transition from day-to-night (cubicle to coastline). For example; a-line skirts, shirt-dresses, floor sweeping maxi skirts and raw-edged knits provide a luxurious-bohemian feel (perfect for the gypset customer) while pin-stripe suiting (featured in both jersey and linen fabrication), slouchy trousers and silk camisoles show off MAX&Co.’s version of the athleisure trend giving a little something for everyone to enjoy.

The color palette deemed ‘bright and breezy’ is meant to show off colors that appear to have been enriched by the California sun. Sky-blues, sunshine yellows, bright whites and bursts of metallics bring life to sand-colored neutrals and grey-slated basics while striking and bold prints (particularly a hothouse floral) take main stage on many of the more feminine-esque pieces for Spring.

And while the collection won’t be ready for purchase until December 20th, we’ve got your sneak peek into the campaign along with some already ready accessories in the slideshow above!

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for OliviaPalermo.com. She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m