Olivia for MAX&Co. AW16

For Fall 2016, the contemporary Italian based brand MAX&Co. creates an elegant and eclectic mood for a different kind of muse. This season they look to the woman who prefers to dress instinctively and without rules as she mixes prints and textures, juxtaposing opposites to create an elegant effect. As MAX&Co.’s International Style Ambassador, Olivia’s chic and polished style perfectly embodies the collection’s thoughtful details, luxurious fabrics and beautiful tailoring.

There are five key stories showcased throughout the collection that find themselves changing at the start of each month. The first for June is the classic 70’s icon represented by various denim silhouettes paired with feminine ruffled blouses, floral prints and one of Olivia’s favorite pieces, the poncho. In July it’s all about the eclectic retro, as the bohemian feel of the collection peaks with fluid fabrics in the tone of rust and terra-cotta which are transformed into pleated midi-skirtskicky dresses and skinny fringe scarves.

From here they move on to MAX&Co.’s take on 60’s Glamour thanks to a youthful energy resurgence and flirty silhouettes – think A-line mini skirts and dresses, high waisted trapeze coats and cropped or full length kick and wide flares – all of which are rendered newly luxe in rich fabrics like structured jacquard and bonded neoprene that are combined with fluid silk and airy cashmere for an unexpected contrast.

In September, a folk-like essence takes over, exemplifying pieces meant to be mixed and matched together thanks to vibrant prints and confident colors created to compliment and enhance their counterparts. Finally, to close out the season, October shakes the prim and proper off the typical preppy ensemble by injecting the pieces with a romantic flourish. A patterned jumpsuit, boho blouses and belted coats can be played up or down as the wearer pleases, easily transporting the MAX&Co. woman from office to evening.

To find your nearest store or shop online go to maxandco.com and don’t forget to follow MAX&Co. on Instagram @maxandco



About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for OliviaPalermo.com. She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m