PIOL: Designing for the future

Piol_dress_intro_imageWith a three-fold approach to fashion – color, style and fit – PIOL allows you to create your very own uniquely designed dress from scratch that in the end, teaches us there’s much more that goes into looking our best then we once thought.  This amazing platform provides insightful and uplifting information providing direction and encouragement to follow our own intuition and basic instincts when it comes to getting dressed.  By combining state of the art technology with the skill and knowledge of one of the fashion industry’s greats, PIOL has taken the simple notion of buying a dress and launched it into the 21st century.

Edith Head, a once prominent fixture in the fashion and design world, spent most of her life dressing Hollywood’s elite during its’ golden age.  She worked in the industry for over half a century, dressing clients’ such as; Bette Davis, Shirley MacLaine, Grace Kelly, Audrey Hepburn, Elizabeth Taylor and Sophia Loren which helped her to develop a key eye and sense for what made each of them look their best.  In the end she came away with an ever-lasting career that provided her with 35 Oscar nominations and eight academy awards (more than any other woman has ever won) as well as the wealth of knowledge that PIOL has based its’ platform off of.  She realized even the world’s most beautiful have flaws just like the rest of us, except she knew how to cover them up – “It’s all about learning how to accentuate the positive and camouflage the negative” – and that in turn is how the Edith Head philosophy was born.

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The first step that PIOL uses to assess what works (or doesn’t work) for you is all about color.  Each of us has a unique combination of hair, eye and skin color which can either be hindered or highlighted depending on what colors we choose to wear on our bodies.  This “color aura”, as Edith calls it, is a list that consists of four colors based off of your answers that help to provide a specific palette of colors and patterns that fit each of our individual color combination.

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The next step is all about style.  First, pick one of the five silhouettes that PIOL provides (don’t worry, it’s just a base, you’ll be able to customize it later).  As you virtually enter your personal design room you can see your “color aura” at the top right of the screen with a plethora of high quality Italian and Japanese fabrics to the left of your silhouette for you to choose from.  These cottons, silks and jerseys have been specifically chosen so that they match your answers to the color questions you previously answered guaranteeing a palette that will exemplify your baby blues, firey-red hair or deep olive complexion.  As you decide on what type of fabric to use, you’re also provided with a variety of necklines, skirts, sleeves (and in some cases an “additional touch”) to choose from per each silhouette, thus allowing you to customize every inch of your garment so you can showoff your best and hide your not as flattering features.

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Last, and most importantly, it’s time to discuss fit. This “final ingredient” – as they call it – is to ensure that your garment fits you precisely from head-to-toe.  Not sure how to properly measure?  Don’t have a measuring tape? Not a problem.  PIOL not only teaches you along the way in simple directions how to properly measure your bust, waist and hips but will send you a measuring tape free of charge so your go-to dress will fit you perfectly every time.  To quote Edith Head “Excellent fit is one of the first requirements of dressing for success.”

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So whether you’re having fun and designing the dress of your dreams for a special occasion or a one-of-a-kind timeless LBD staple, once designed, in 3-4 weeks this priceless investment piece will be at your front door waiting for you to love it forever.  And trust us, once you have a dress that is made to measure you may never look at off the rack the same ever again.

See how Olivia styles her perfect PIOL go-to dress below!


This post has been sponsored by pioldress.com

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for OliviaPalermo.com. She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m