RIMOWA Celebrates 80 Years

It’s no secret, we here at OliviaPalermo.com are huge supporters (and consumers) of the RIMOWA brand. With their signature grooved trunks with swiveling wheels and technological enhancements, they’re our staple for traveling whether it be to another state or half-way across the world. So we had to share the news that our favorite luxury luggage brand is celebrating 80 amazing years supplying the world with the aluminum cases treasured by everyone who owns one.

The famous aluminum luggage was initially created back in 1937, and is now RIMOWA’s quintessential product and is a part of an exclusive travel culture. Designed and engineered in Germany, the suitcases are assembled with the utmost care and precision as each of their 205 parts is individually inspected, with every millimeter considered and coaxed to perfection. What began as a simple yet innovative design, now features high-tech additions such as the RIMOWA electronic tag, allowing you to check your bags before you get to the airport, displaying the baggage ticket electronically on the side of your luggage simply from an app on your phone.

To mark the 80th anniversary of the RIMOWA aluminum case, close friends of the brand are presenting their own aluminum luggage and inviting us into the world of their personal travels. Fashion designer Karl Lagerfeld will show us a personal photograph of his suitcase. Other personalities include award-winning director David Fincher, editor in chief Carine Roitfeld, artist Anne Imhof, designer Virgil Abloh, entrepreneur Martha Stewart, and iconic chef Massimo Bottura – each of them with their own story – which is provided within a few quotes by each owner, quickly explaining how travel has helped shape their identity. In order to give the cases a stage, pictures taken by German photographer Frank Hülsbömer will be presented on RIMOWAs social media channels, as well as on its website performing as the first digital campaign of it’s kind that the brand has ever featured before.

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for OliviaPalermo.com. She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m