Runway Report: DVF SS17

Some brands of late have seen a lot of rejigging in their respective creative departments, and a few have proven to be just what the doctor ordered. The same can be said about Diane von Furstenberg and her decision to appoint Scottish-born designer, Jonathan Saunders as the new Chief Creative Officer of DVF. The change-over occurred when the namesake designer chose to dedicate more time to her philanthropy work, moving Saunders across the pond from London to put his personal touch on her forty-year-old brand.

For those who know Saunders, will notice his hand on a few of DVF’s SS17 pieces; his way of clashing prints, and asymmetrically tapering to a woman’s silhouette, are a couple of his signature talents. His aim is to reinvent the aesthetic of the brand for the new-age woman while staying true to styles, prints, and shapes of past DVF best-sellers.

Moving away from a traditional runway show, which is an apparent trend at the moment, Saunders chose to present the new range in a more editorial-presentation format. The traditional wrap dress that DVF has come to be so famous for can be seen in a new light by way of short and long dresses. A dark sky blue and monochrome silk check print made up a mini dress, with wrap effect joining in the middle, to give a feminine shape, with asymmetrical lines. However, the piece that stood out among the rest is a cap-sleeved midi faux wrap dress with three polka dot prints, and two floral marrying happily into a girly flounce, finished off with a chocolate belt purposely wrapped, boasting equal amounts of Saunders and Furstenberg.  

The DVF SS17 collection also had a good amount of printed pants, block colored knitted tops, and textured outerwear, with a small range of complimenting accessories, without fuss. As far as first rounds go, we give Saunders a loud round of applause and look forward to more of his magic this side of the ocean.

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m