Runway Report: DVF SS17

Some brands of late have seen a lot of rejigging in their respective creative departments, and a few have proven to be just what the doctor ordered. The same can be said about Diane von Furstenberg and her decision to appoint Scottish-born designer, Jonathan Saunders as the new Chief Creative Officer of DVF. The change-over occurred when the namesake designer chose to dedicate more time to her philanthropy work, moving Saunders across the pond from London to put his personal touch on her forty-year-old brand.

For those who know Saunders, will notice his hand on a few of DVF’s SS17 pieces; his way of clashing prints, and asymmetrically tapering to a woman’s silhouette, are a couple of his signature talents. His aim is to reinvent the aesthetic of the brand for the new-age woman while staying true to styles, prints, and shapes of past DVF best-sellers.

Moving away from a traditional runway show, which is an apparent trend at the moment, Saunders chose to present the new range in a more editorial-presentation format. The traditional wrap dress that DVF has come to be so famous for can be seen in a new light by way of short and long dresses. A dark sky blue and monochrome silk check print made up a mini dress, with wrap effect joining in the middle, to give a feminine shape, with asymmetrical lines. However, the piece that stood out among the rest is a cap-sleeved midi faux wrap dress with three polka dot prints, and two floral marrying happily into a girly flounce, finished off with a chocolate belt purposely wrapped, boasting equal amounts of Saunders and Furstenberg.  

The DVF SS17 collection also had a good amount of printed pants, block colored knitted tops, and textured outerwear, with a small range of complimenting accessories, without fuss. As far as first rounds go, we give Saunders a loud round of applause and look forward to more of his magic this side of the ocean.

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About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m