Runway Report: Emilio Pucci

At a time where 60’s and 70’s retro is all the rage, it would be easy for Massimo Giorgetti to fall back on Emilio Pucci’s heritage of swirling silk prints that still seem the epitome of those era’s holiday jet set. But Giorgetti kept things modern and moving forward for SS17, in a colorblocked collection that took the Pucci girl from the beach to city-chic in a fresh remix on retro prints meeting distinctly contemporary cuts and coordinates. From op art swirls, safari chic stripes, and Mondrian-esque blocked prints, the new Pucci prints were oversized and abstracted from their iconic predecessors.

Monochrome Grecian wrap meet modern cut maxis, to crop-top coordinates with flared midi skirts, to retro meets new school swimwear, the Pucci girl was dressed for a warm weather holiday gone glam.  Dresses were accented with asymmetric twisted details and smart shirtdress collars, while swimsuits were layered with candy-colored coordinating rain coats.

Prints and pop colors covered coordinating ankle boots, woven clutches folded over with exaggerated fringe hems and straw hats had boldly accentuated fringe brims, in statement-making accessories. Models donned loose waves and lids smeared with similar pastel shades, in minimal, modern beauty.  As effortless chic as the original silk print Pucci statement, SS17 made the case for moving forward in the new modern.

About the Author

Sarah Bertness is a Brooklyn-based freelance writer covering the arts, music, fashion and culture. She has a love for all things avant-garde, late night rock and roll, wanderlust, and a good dose of fringe and gold sequins. You can follow her musings on Twitter and Instagram @sarahbertness.