Runway Report: Etro SS19

Etro, with an ever-present perfume of wanderlust in the air, traveled through California, Hawaii and eventually Japan for Spring Summer 2019. “Pacific Zen,” the collection was titled as. The purpose was to evoke a sense of balance between the mindfulness, the spiritual and the more physical. True surfers were cast in the show- Victoria Vergara and Maribel Koucke.

Surf and skateboards walked down the runway as accessories. Paisley, without question, was present, this time including large floral motifs and Japanese calligraphy. The collection in short, interpreted water culture with the incorporation of blanket jackets, bohemian denim and patchwork clothing.

Tropical prints, crochet and shells were featured as well. The colors were saturated and bright, in a very cohesive way. Crochet knit dresses, ponchos and Hawaiian hibiscus florals were as prominent as was the culture. Pleated smocks also walked the collection. Judo padded trench coats were featured by Etro, alongside silk pajama sets, soft suiting in bold colors and chunky patterned cardigans.

Etro, who celebrated their 50th anniversary this year, is debuting an exhibition. The exhibition will open the brand’s archive to the public.

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione