Runway Report: Gucci AW18

A merging of cultures. A blending of identities. Alessandro Michele manifested a collection behind a metaphor for how people today construct their identities. “There is a clinical clarity about what I am doing,” stated the Creative Director. “I was thinking of a space that represents the creative act. I wanted to represent the lab I have in my head. It’s physical work, like a surgeon’s.”

Gucci Fall Winter 2018 ascended to the increasingly high expectations, spotlighting Michele’s whimsical creative. Referencing the abstract inspiration called upon for Fall Winter 2018, the Gucci Hub was a pristine operating room, with surgical green and white lights. The minimal, clinical set aesthetic was simultaneously counterbalanced by a collection speaking to the truest opposite.

Sweeping, deep red velvet, alongside a baby dragon accessory- a prototype that took six months to master, with Michele and Makinarium, a factory specializing in integrated special and visual effects. Biblical references sparked the collection as well. Abundant Americanisms were present, with the usage of Paramount Pictures logo and Major League Baseball insignias, amongst others. Feathered sleeves, a knitted balaclava inspired by a vintage ski knit, geometric beads. An ivory tulle zipped cape with a visibly apparent Gucci tag, was layered over a jacquard silk, pleated dress.

Representing growth and self-awareness of a person, as well as being conscious of one’s evolution, models walked the collection holding replicas of their heads. Others appeared with eyes on their hands and a third eye on their forehead, symbolizing the heightening and emphasizing of the senses.

The show not only radiated cross-cultural representation, but also dimensions. A masterpiece of curiosity, revelation and fascination, Michele excelled at evoking chaos in creation.

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione