Runway Report: Markus Lupfer SS17

Known for his printed ready-to-wear and outlandish motifs, Markus Luper’s SS17 collection was just that, but this season it had a wanderlust wild-child side. A range of clothing which had an updated Lupfer signature, and the right amount of newness.

Presented in a stark white studio filled with non-descript flowers and foliage, Lupfer’s SS17 range did all the talking. With a firm mix of skirts, tops, outerwear, and dresses, models donned prints of hopping bunnies and cats leaping on a backdrop of mustard, cornflower blue, tomato red and denim.

In a hyper-digital world where everything is over-shared and nothing lasts longer than a phase, Lupfer chose not to tell a story, and instead portrayed a melange of thematic fashion and styling. Ankle socks with sliders drew visions of the laid back rude-girl, and chokers paired floral bomber jackets touched on the 90’s. Lurex striped twin-sets in blue and red, chained belts and plenty of pastel floral prints fell into no category whatsoever and instead forecasted a season filled with juxtaposition and a lot of fun.

About the Author

Sabi Datoo-Lalji is a British Fashion Editor and Consultant living in Chelsea, NYC. When she isn't dreaming about Valentino Rock Studs, Sabi can be found practicing yoga and finding zen-like havens for her blog ( Follow her whimsicle footprint on Twitter & Instagram @sabidatoolalji