Runway Report: Markus Lupfer SS18

A dip in la piscine, Markus Lupfer Spring Summer 2018 was all about swimming pool references, manifesting a live result of a Slim Aaron’s photograph. An ode to the 1940’s vintage swim scenes adored in editorials and films, the collection was expectedly saturated and heavy on maximalism. The presentation space alluded to Lupfer’s theme with a wave of while balloons and furniture upholstered in matching prints as the Spring Summer 2018 collection.

Blue and orange floral embellishments decorated sheer dresses – an inspiration sourced from vintage swimming caps explained Lupfer. Personality prints were utilized on cabana shirt dresses. High waisted briefs and splash motifs walked the runway, as such motifs were further translated into earrings and detachable beaded accessories.

Wide legged pants added to the ease and element of a poolside aesthetic, whilst a pink jacquard romper appeared flocked, to resemble terry. Monkey prints dressed retro-tinged pool turbans, contributing the the mischievous tone of the collection. Lupfer highlighted the underlying importance of fabric through pleated georgette skirts, black organza and chevron knits.

The Markus Lupfer Spring Summer 2018 collection was visually loud and interpretive of a life in color. In describing the Markus Lupfer girl, the designer exclaimed, “this is for the hedonistic girl, addicted to excess, who enjoys life.”

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione