Runway Report: Max Mara SS18

Max Mara has always been known for its exceptional tailoring, the colour camel, and its winter coats, and thankfully for SS18 these house favourites were left untouched as Ian Griffiths, the brand’s creative director, decided to explore the blur between business and pleasure by mixing city-girl tailoring with florals and soft organzas.

The humble trenchcoat was refashioned as a linen duster coat and trouser suits appeared in easy-to-wear heavy cottons as well as more daring sheer fabrics. The brands signature hue was teamed with lilac, white and black, as well as with pretty floral prints in shades of purple and pink and grey pinstripes.

Slim transparent blazers, pencil skirts, flat-front trousers, lean jumpsuits and ribbed racer-back tops made up the backbone of the collection and although it was nothing new, these are the kinds of pieces which transition effortlessly from the catwalk to the real world.

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m