Runway Report: Misha Nonoo SS16

Misha Nonoo can now be known as a digital designer from now on. There was no typical runway show or presentation setup to debut her Spring 2016 collection during the always super busy New York Fashion Week schedule. Instead, she gave an opportunity to the digital space and presented her first ever Insta-Show (@mishanonoo_show).

It was photographer Matthew Kristall who was entrusted with the dynamic and elegant shoot while international influencers like our own Editor-in-Chief, Olivia Palermo and others such as Lena Dunham or New York City Ballet principal dancer Sara Mearns instagramed themeselves wearing pieces from the new collection on their own accounts.

The wearable collection was inspired by the more swinging portion of the Sixties and seemed to be made for the dynamic, fresh and young (literally and at heart) woman. The collection also took a spin on modern art where graphic prints and bold colours looked simple but still made a statement, “I want to make life easier by designing a wardrobe, a personal uniform, which supports women’s multifaceted lives by seamlessly taking them from day to play, 9am – 9pm”, says Misha. A red, white and blue collection that consisted of plenty of pieces to mix and match like cropped T-shirts, summer separates, dresses and swinging bell-sleeved shirts all topped with cool belted a-line mini’s.

About the Author

Julia Urgel is a journalist and producer based in Madrid who contributes to a multitude of magazines –Marie Claire México, Vanidades México, Gentleman Spain and writing about fashion, celebrities and beauty. With an MBA in fashion -and a future PhD in fashion too- she is a university proffesor at Centro Universitario Villanueva and director of the specialization course Wedding Event Planner. You can follow her on Twitter and Instagram @julia_urgel