Runway Report: Moncler AW18

In a debut approach to satisfy the uninterrupted flow of newness, craved by consumers, Moncler replaced seasonal partnerships with Thom Browne and Giambattista Valli and set forth in a direction to create monthly collections and content produced in collaboration with guest designers.

These designers include Valentino’s Pierpaolo Piccioli, Kei Ninomiya, Craig Green, Simone Rocha, Hiroshi Fujiwara, Francesco Ragazzi of Palm Angels, Karl Templer and Moncler’s in-house designer, Sandro Mandrino.

The designers will work with an in-house team, alongside Sandro Mandrino. The basis of each project is consistent- Moncler’s ever-recognizable down jacket. Eight survival tents manifested to debut each of the eight collaborative collections. “Creativity is our energy,” stated CEO Remo Ruffini. “It drives us forward.” Moncler Genius- the newly appointed name- was a representation of just that.

The collections each varied in great lengths from the other. Pierpaolo Piccioli designed a monastic collection, whilst Craig Green designed a conceptually utilitarian collection. Preppy was brought in by Hiroshi Fujiwara and Simone Rocha brought volume. Through the diversity, one aspect remained in common, and that was Moncler’s foundation.

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione