Runway Report: MSGM AW18

Massimo Giorgetti issued a love letter to Milan through his Fall 2018 MSGM collection. The collection highlighted major moments in the city, spanning over the last two decades. MSGM’s collection was infused with an Italian-centric spirit, featuring nineties minimalism with Milanese maximalism.

Giorgetti paid homage to iconic local spots. Sweaters saluted Milanese bars and bakeries- think Pasticceria Cucchi, Bar Basso, Pravda Bar. Football-inspired prints laid on blanket scarves. Silk shirts were fashioned into the collection with both verbiage praising the city of Milan.

Giorgetti didn’t cease solely at Italian-idioms and established pasticcerie, rather even contributed space for Milanese novelist, playwright, poet and critic, Alessandro Manzoni. T-shirts hosted the portrait of Manzoni, whose statue stood outside Giorgetti’s Fall 2018 show venue. Eighties colorblocking and floral prints dressed the collection.

The collection, an ode to Milan was progressive, but at the same moment, nostalgic, as Giorgetti evoked a lust for Milan in the 1980’s

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione