Runway Report: Prada AW18

Prada’s very own, Miuccia Prada, spoke to women’s constant dialogue and the struggle between being strong and active and protective of oneself vs. the inherited sweetness, bows and femininity. Thus manifested a line with industrial-feminine touches.
A neon, backlit set gave way to a collection sensibility- cue practical galoshes. Prada’s beloved nylon welcomed the likes of outerwear and bags. The collection truly spoke to the definition of duality. A tulle bow, trailing behind a khaki coat. Feminine silhouettes, paired back to utilitarian footwear. A compromising comprehension that women are complex, they can be this and that, not this or that.
The collection colors regarded freedom. “I imagined that a woman could go out looking super sexy in the street at night, without being bothered,” spoke Miuccia Prada. “It’s about the freedom of women to go out in the night.”The color story featured neon against neutral backgrounds. Electric orange, against sleek black. Brown nylon and earth-toned checks were muted in comparison.
As far as managing such complex duality? That’s a question, not even Miuccia Prada has an answer to. “[Such a question] is the whole problem of my job, and it is something that [still] is not clear yet.”

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione