Runway Report: Rebecca Minkoff SS17

This past weekend fashion month got an early kick off under the palm trees, as Rebecca Minkoff joined the growing fashion ranks, Tommy Hilfiger, Rachel Zoe and Tom Ford included, in trading coasts to show in Los Angeles as opposed to at New York Fashion Week. Minkoff’s SS17 runway show was a welcome consumer-first follow up to her September show in Soho, closing down LA shopping center The Grove for a full-day of everything from yoga to manicures all leading up to the runway show. Cast with a mix of models and influencers, who invited followers to see the collection debut and join them for a meet and greet with Rebecca post-show, Minkoff enhanced the consumer accessibility by teaming with consumer shopping service LIKEtoKNOW,it to make the collection immediately ready-to-shop via Instagram, embracing the power of social media and the tech-forward shift in fashion to suit today’s see now, shop now culture.

Aesthetically, Minkoff looked back to her Southern Californian roots for a west coast debuted spiring collection filled with studded suede jackets and A-line minis, Baja print pullovers turned into casual chic coordinates, and floaty tiered florals morphing from maxi dresses to romantic ruffled off-the-shoulder silhouettes. The mix and match from beach to boardwalk pieces were paired with whipstitched saddlebags and studded and embroidered strap crossbodies, tasseled and retro print neck ties, lace up sandals and espadrille slides and golden safety pin earrings. Models and influencers alike donned glowy skin and ethereal post-salt spray waves.

Many have wondered how this fashion week will pan out in the current social climate, and Minkoff’s show led the way in delivering an artistic vision with a message, with a finale walk led by singer-songwriter Milck and an all-female acoustic group delivering a powerful live performance of “I Can’t Keep Quiet,” the song first debuted at the Women’s March in Washington, DC. Models and influencers carried limited edition classic style Minkoff bags customized by artist Curtis Kulig with sayings including “the future is female,” ‘woman up,” and “get it, girl,” and proceeds going towards charity “I Am That Girl.” Though Milck sang of a ‘one woman riot,’ from female entrepreneurs front row and on the catwalk to solidarity in the crowds, Minkoff’s show proved the the girl gang is fashionable and growing, and the chicest statement is always the one that leads by empowerment and inclusivity.

About the Author

Sarah Bertness is the Editorial Manager of social shopping platform, covering the arts, music, fashion and culture from Dallas in her spare time. She has a love for public art, all things vinyl, antiquing, wanderlust, and a good dose of color blocking and print clashing. You can follow her travels and musings on Instagram @sarahbertness.