Runway Report: Salvatore Ferragamo

For the Spring Summer 2018 collection season, Salvatore Ferragamo took to an outdoor runway, outside of the historic Italian stock exchange- most commonly recognized as the piazza with the looming one-fingered statue by Maurizio Cattelan lays.

Design director, Fulvio Rigoni manifested an ode to female beauty icons. Rigoni proved inspired by feminine icons among the likes of Greta Garbo, Marilyn Monroe and Brigitte Bardot. Expectedly, this resulted in a collection housing exotic skins, flared jumpsuits, transparency and additional elements including fringe and sequins. It is increasingly evident that Salvatore Ferragamo is transcending in a new direction, one that is shifting from the traditional demure Ferragamo woman to a bolder, more eccentric one.

Super precious skins were plentiful, dyed in hues possessing a tinge of psychedelic attributes. The Salvatore Ferragamo collection in its entirety was quite colorful and assured. While Rigoni flirted with seductive ostentation through color stories, textures and prints, he opted for sculptural tailoring that was a bit rigid in contrast.

As a third collection for Fulvio Rigoni, Spring Summer 2018 marked the second collection for Paul Ander, Ferragamo’s women’s footwear design director. Grosgrain petal heels were reimagined in new heights; crisscross mules, colorful snakeskin footwear; sock boots fashions in weaved leather. The collection was balanced with rounded minibags functioned in multi purposeful ways, including looped onto a wide belt.


The collection, although in a bit of a transitional suspension, was undeniably declarative of one thing – Fulvio Rigoni’s Ferragamo woman has finally become more sensual.

About the Author

Jennifer Paccione is a fashion editor who shares her time between New York City and Milan. She has been featured and published with respected magazines internationally in various languages. She currently acts as contributing editor for publications including Bulgari Magazine, The Fashionable Lampoon, Fashion to Max and RedMilk Magazine, whilst having contributed for NYLON and Editorialist. Alongside journalism, Jennifer freelances as a social media and digital marketing advisor, having already worked with brands such as Dolce & Gabbana, Alberta Ferretti and Philosophy, among many. Follow her on Instagram @jenniferpaccione