Runway Report: Sportmax SS19

Sportmax combined all the elements that today’s modern woman needs for spring/summer 2019, plus all those that we’ve come to eagerly anticipate from the Italian fashion house.

With a palette full of neutrals and muted pastels, relaxed tailoring combined with sportswear pieces; swimwear made way for matching cocktail dresses. Nonchalant styling cemented the realism of the Sportmax woman, who needs her wardrobe to take her straight from the day in to night. Heeled sandals were carried rather than worn, oversized boyfriend blazers were slung around the shoulders of glam one-piece swimming costumes and over flirty sequin mini-dresses.
This urban look then made way for some serious beach activity – all skin-tight, wet-suit-esque separates worn with chunky seashell anklets and utility belts, keeping one’s essentials in check. Toggled cagoules added to this more practical offering, loosely tied around the waist or adding voluminous layers over similar toned outfits.
Sporty details continued to inspire the collection, with dresses and simple outwear utilising the thick seams seen earlier on neoprene and toggles used to push up sleeves and cinch in the waist on a white ankle-grazing dress.

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m