Runway Report: Tommy Hilfiger Fall 2016

During NYFW, while there are literally hundreds of runway shows and presentations to attend, as of recent years, none of them have come close when compared to the setting, size and show stopping power of Tommy Hilfiger. For his biggest display to date, Hilfiger moved from his typical home at the park avenue armory and took over pier 16 in the south street seaport, transforming it into “tommy pier”, a carnival of epic proportions.

It was Filled with an elevated and TH spin on every carnival fixture your heart could desire (Ferris wheel, spinning swings, lobster rolls, faux tattoos, arcade games and plenty of yummy treats) and while the setting itself was nothing short of spectacular, it was the collection (his first full ready-to-buy) that really captured our attention in the end.

It was a reinvention of classic Tommy inspiration – nautical, Americana, sportswear and rock n roll – along with the full debut of the TOMMYXGIGI collection all of which was created to be mixed and matched to work for everyone’s personal style. There were Military style cropped wool coats paired with skin tight leather pants with silver hardware. Sharply pointed black chelsea boots were the shoe of choice while thigh high socks and silk printed scarves with plenty of fringe were the star accessories. Some looks brought boughts of 90s nostalgia but as a whole it was a perfect mix of street with Tommy’s signature aesthetic.

There was also a deep immersion of consumer experience happening as well. Besides being globally available online and in stores the moment the looks hit the runway, showgoers were encouraged to take advantage of the additional thoughtful digital applications which were installed to not only allow for ease of purchase but in order to create a larger conversation of how fashion is consumed  in the end. For instance, you could watch the show and shop it directly via the live stream in Tommy.com, chat and shop using Facebook messenger, purchase everything via all five of their social media platforms as well as enjoy the interactive touchscreens and pop up shops located within the pier itself.

“This is the show I’ve always wanted to present. A true democratization of fashion – so get on board – this is #tommynow.” – Tommy Hilfiger

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for OliviaPalermo.com. She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m