Runway Review: BCBG Spring 2015

East met West on the runway in BCBG Max Azria’s SS15 collection. Bohemian, flowy silk dresses and floral scarf print pieces were tied up in Obi belts and layered with structured and wrap fronted jackets and vests that captured a simplistic minimalism.  Monochromatic pastel looks and a series of stark white on white showed neither trend is going anywhere anytime soon.  The look was soft, dreamy, and wholly emitting an exquisite casual elegance with beach hair to match.

On the technical side of things… doing something that no one has done before, by teaming up with RewardStyle and their program LiketoKnow:It, BCBG Max Azria was able to make eleven looks from their show immediately shoppable on INSTAGRAM with the help of some helpful front row goers (and some very clever technology).  Want to pre-order your own BCBG runway looks?  Click here and cross your fingers that your favorite style from this stunning collection is still available.  Happy shopping!

Photo Credit: Style.com

About the Author

Sarah Bertness is the Editorial Manager of social shopping platform LIKEtoKNOW.it, covering the arts, music, fashion and culture from Dallas in her spare time. She has a love for public art, all things vinyl, antiquing, wanderlust, and a good dose of color blocking and print clashing. You can follow her travels and musings on Instagram @sarahbertness.