Snapped: OP for COAST Friday

For the third season running, the team at COAST UK has tapped our own OP to be the face of their AW17 campaign. This time around, they’re showing off their off-duty line, Friday, a less formal collection meant for a polished everyday look that can seamlessly be worked into your wardrobe and mixed with your more formal pieces as well.

A relaxed take on the Coast aesthetic, the Friday Autumn Winter collection retains the spirit of the first with effortlessly chic, off-duty pieces for day-to-night dressing. Hero pieces for the season include the ultimate white shirt with cut-out detailing and a floral embroidered mesh dress that can also be worn as a cover-up. The trophy jacket is a key look this season, with statement pieces crafted in organza, lace or embroidered with military details.

Speaking of the range and how she added her own personal styling touches for the campaign, Olivia says, “I adore how chic and modern the new collection feels, and how it all just seamlessly fits together. While I like to look polished and feminine, I’ll often toughen up a look and the frilled faux leather skirt works so well contrasted against the cosy knit sweater. There are some really versatile pieces in this collection too, like the embroidered dress which I chose to wear as a jacket; it means you can get totally different looks out of one piece.

Photographer: Rachell Smith

Stylist: Jillian Magenheim

Hair: Earl Simms

MU: Ruby Hammer

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m