Spring/Summer 2017 Beauty Roundup


New York: New York sets the stage and tone for fashion month with the beginning of trends to come in London, Milan and Paris. Having seen New York, makeup artists can re-interpret, tone up, or down, those looks that NYC creatives divine from their personal inspiration.

We marveled at an ode to decades past with wavy locks, some matte and disheveled a la beach babe (Alexander Wang) or shining with natural health (Lacoste).

Strong eyes and pouts prevailed, especially at Cushnie et Ochs, where one lip sported deep, matte red and the other bold fuchsia, on the same mouth.


Creative eye and sport-inspired lining manifested with strong geometric lines at Victoria Beckham and Opening Ceremony, as did metallic touches at the interior water lines of lids.


Victoria Beckham eye emphasis and naturally beachy at Lacoste (photo credit: @victoriabeckham and @lacoste)

London: London always evokes a take-no-prisoners attitude when it comes to fashionably-forward style. Bold, strong, and unapologetically throwback looks abound. This London fashion week was all about the mane.

Permed coiffeurs at Topshop had us thinking of our favorite 80s pop stars, as did the dark roots and wavy blond dos at Julien MacDonald. Don’t despair it isn’t going to take a trip to the salon and potentially-damaging old-school chemical treatment to try this look out. Crimping irons are still very much a thing, and available at virtually any store that sells beauty tools.

Another throwback we can get on board with? Hair accessories. Ashley Williams showed us front barrettes in bedazzled words like ‘Boys’ while Erdem took a decidedly more classic approach with black grosgrain ribbons tied into simple bows for a headband as functional as it is beautiful.


Beauty shots from Topshop Unique (left) and Erdem (right)

Milan: There’s power and strength in alluring sex appeal, which Milan provides in spades, season after season. Dolce creates fantasies of a red-lipped, full bodied Sicilian beauties, Pucci provides the ever-mysterious Bohemian and Moschino offers unapologetic cheek. But this season we loved a few complete runway looks primed to take over our bathroom routine in the morning that felt both fresh and classic.


Versace’s femme bots were an ode to having one foot placed in the future of fashion and another in Barbarella’s footprints of the past. We saw beautifully glossy tresses, easily achieved with your flat iron and a spritz of wet or dry oil, a flawless center part and flawless makeup applied with metallic precision.

Sportmax gave us a way to add athleisure to our hair and makeup looks with a damp-effect textured wave and bold primary-color eye shadow. Enhance your natural texture with shampoo made for curls and curl-enhancing spray. Run gel-coated fingertips through for that perfect subtly wet finish.

Ferragamo showed the ghost of Grace Kelly with a full, ungroomed perfectly-arched brow, rosy cheeks, lips and bare-looking lids. What’s the trick to modernize such classic beauty? A dab of liquid highlighter at the bow of your lips, lower eye lids, forehead, chin and nose bridge.


Backstage beauties at Sportmax

Paris: As the ultimate arbiter of taste and with so many stunning looks to focus on, we whittled Paris down to two ultra-relatable trends we can’t wait to apply in ways as varied and creative as were presented on the catwalks.

First up, something we like to think of as being literally into the gloss. Whether you attribute it to the induction of athletic-style or a love for poolside cavorting, there was both strong and subtle sheen seen on every major part of the model visage, though not all at once. Nina Ricci’s purple eyelids shone along with nude-tone lips we imagine were lightly touched with highlighting cream. At Alexander McQueen the lower brow bone glistened with a romantic beam. And while Balmain showed a classic smoky eye, it was the bronzed, highlighted cheek bones that stood out.

And then there were plaits. Braids have become a runway mainstay on some of our favorite runways; this season ushered in strength and romance. From flowing Botticelli-esque braids at Valentino loosely woven down the back with textured waves to mini French braids that run up into top knots at Christian Dior, we loved the mix of Renaissance woman and weekend warrior.

About the Author

Marisa has penned articles and features in over a dozen online and print publications. She's worked as fashion critic and creative director for papierdoll.com, been the managing editor for Caribbean-based Ocean Style Magazine, and worked with Set Magazine, a luxury lifestyle publication based in Zurich, as a contributing editor. Based in New York, she is a freelance fashion and cultural copywriter, editor and reporter. You can find out more at her site marisaswanson.com and follow her on Twitter @mraswan.