The Every Girl’s Guide to Contouring

To contour by definition means to mold into a specific shape, typically one designed to fit into something else. It’s funny to consider such an idea for ones’ face but low and behold, contouring has become one of the biggest how-to topics in beauty from editorial publications to Pinterest boards and of course YouTube channels. The problem is, as much as contouring has a presence pretty much everywhere you turn, the process is typically displayed on a face shape that features prominent cheekbones (giving an easy guideline as to where to shade and where to highlight) or is sometimes taught by someone without the professional knowledge learned within the industry so that all women everywhere receive the proper instructions for flawless contouring. We decided to fix that and called in an expert.

I was fortunate enough to sit down with the most ideal teacher of them all, Sarah Lucero. As the Global Director of Education and Artistry at Stila cosmetics, Sarah has spent her career prepping models and celebrities for fashion week and international campaigns from print to video and of course as makeup artist to the one and only Victoria Beckham. Watch as her and I show you the in’s and out’s of the simple steps to the perfect contour no matter your face shape, bone structure, occasion, etc.

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m