The Power of Style: Verdura at 75

It was Babs Simpson, Editor of Vogue in the 50’s/60’s, who said, “Verdura was without question a revolutionary.  The one who changed everything.”  The sentiment remains true among today’s high society of fashion intellect.  Duke Fulco Di Verdura was one of the most innovative designers of all times, one who experimented but always referenced nature, culture, and religion to keep his work classic.

“The Power of Style: Verdura at 75,” celebrates the 75th anniversary of the Verdura brand, but more importantly it is an exposition showcasing a long line of remarkable pieces from five decades ago to today. “It started out being 150 pieces but as word got out that we were going to do a museum quality exhibition, people got excited about it and started opening their jewel boxes,” said Ward Landrigan, who purchased the brand in 1985.  Brooke Shields, Sofia Coppola, Whoopi Goldberg, and philanthropist Mercedes Bass are just a few Verdura admirers who loaned their pieces to The Power Of Style.

The exhibit is brilliantly curated by three internationally admired style-makers: Carolina and Reinaldo Herrera, longtime friends of Verdura, and their daughter Patricia Lansing.  The jewelry is arranged in large wall cases, where it appears to be floating, while a few incomparable pieces required their own standalone glass encasing – the famous Chanel Maltese Cross Cuffs, and the Whitney tiara, both from Verdura’s own archives.

The Power of Style: Verdura at 75 will be open to the public from October 14 thru December 23 at 745 Fifth Avenue, in a contemporary gallery space adjacent to the company’s flagship.

About the Author

Andrea Mestrovic is a multi-lingual, multi-talented, but modest multi-tasker who has lived on both sides of the Atlantic. Andrea has a sure-footed instinct for discovering magnificent finds all over the globe. You can follow her on twitter @AndreaMestrovic or read all her posts on