Travel: The Trafalgar St. James Hotel, London

Tucked into the south-west side of Trafalgar Square, a new kid on the block via the world of hotels is making heads turn. Fortunately for us, thanks to our always reliable friends at Kiwi Collection, we got the opportunity to explore this fabulous new property by calling it home during the whirlwind of LFW – a block of days that are filled with both events and stress – all of which The Trafalgar St. James made MUCH easier to bare.

Having just undergone a multi-million dollar renovation,The Trafalgar St. James opened this past October thanks in part to their lead architects, SHH Architecture & Designs. The award-winning firm is known for creating modern, elegant and unique spaces and this hotel resulted in exactly that. A property rich with history (at one point it held the Cunard Steamship Company, where news of the Titanic’s capsizing first broke) was approached with an intelligent hand, seamlessly turning it into a “sanctuary of style” at the center of one of the most prominent squares in the world.

Because of this, the hotel feels both comfortable yet trendsetting, finding itself home to a slurry of spaces. From their 131 rooms and 3 expansive suites, a banquette prominent brasserie, a beautiful mid-century inspired bar, a cozy den beneath the buzzing main floor and of course their impressive rooftop space, available for anyone looking to take in one of the best views London has to offer, they all showcase bespoke details, geometric moldings and art-deco finishes along with furnishings that reflect its unique London heritage and truly British aesthetic. Some of these special touches include a stunning chandelier inspired by the Array Opal range from CTO lighting, Axminster carpeting by the historic British brand Brintons and art walls paying tribute to Trafalgar Square by Peter Millard & Partners throughout the rooms.

Now that you’re aware of how beautiful and modern the space is, lets chat about some of the most important factors that can either make or break an experience for some guests. The service, and, for this hungry traveler, the food.

First, lets chat about service. When it comes to the staff, they’re young and eager all the while being exceedingly charming. They happily tend to every request without making you feel as if you’re being a bother in the slightest and with stars like their guest relations manager Oliver and hotel manager Joanne, everyone else seems to fall in line with their cheery personality and amazing work ethic. Need some help watching the little one? They’ll happily assist. A rolling rack or dietary restriction? No problem at all. Each problem has a solution and this all-star team is determined to make sure you’re stay is the best it can be.

Then there’s the food. With options to dine on asian-fusion tapas (steamed buns filled with pulled pork belly, tamarind glaze and radish or octopus with whipped cod roe and tempura mushrooms) with a view that’s certainly instagram worthy on their year-round rooftop space, downstairs near their gilded bar for customized cocktails, experience their seasonal and inventive plates with a nod to Mediterranean cuisine (like the stonebass with celery root and samphire in a spiced broth or warm date and walnut cake with stem ginger ice cream) in their main dining room, or of course, stay cozy with room service yet receive the same plating and delivery as if dining-in. Everything is beautiful to look at yet even more delicious to eat. Trust us when we say, you really can’t make a bad decision.

Speaking of room service… no one would blame you for not wanting to leave the confines of your room. They’re stunning yet subdue fitted with calming colors and high ceilings. They all come with gorgeous bedding, high-end bath fixtures, Molton Brown bath products and while the suites are particularly special, their standard rooms exceed far beyond what your typical entry level room will get you in London.

When you do make it out, you can still stay on-site to get everything done thanks to a gym fitted with all of the modern machinery necessary to work up a sweat, Biblio – the house living room – that feels more like a members-only feeling den for that perfect nightcap and even boardrooms featuring original 1930’s woodwork to set up meetings or hold an event.

The perfect place for both the busy-bee on the go or the family touring the town, the next time you’re looking for that perfect boutique hotel in London that provides a luxury experience, do yourself a favor and check into The Trafalgar St. James.

About the Author

Jillian Magenheim is the Editorial Director and Director of Partnerships for She is also a digital media consultant for various fashion and beauty brands. You can follow her thoughts on Twitter @Magenhaz and on Instagram @jillianrose_m