Valentino Garavani Virtual Museum

– By Johannes Huebl –

A brilliant red door is the perfect effect for a grand entrance into the virtual museum.

The Highlight of this year’s fashion season and a spectacular finale in our pre-Christmas engagement is a widely anticipated gift from two admirable gentlemen, Valentino Garavani and Giancarlo Giammetti, announcing the launch of the Valentino Garavani Virtual Museum, the first digitalized exhibition of his work.

The Red Room is adorned by a beautiful selection of Valentino Red Dresses.

The virtual museum is a downloadable desktop application connected to an online database that uses a real time 3D technology to create an immersive environment. Content is arranged in a museum layout where users explore the different galleries and wings covering what would be over 10,000 square meters in an actual museum. Over 300 dresses from the Valentino Garavani archive were captured for the museum and are organized by theme.  Also, content such as sketches, illustrations, advertising campaigns, editorials and red carpet as well as event photos provide a story to go with each dress.  Special events and exhibitions from the pair’s history are celebrated with photos and video – from the 1968 White Collection to the 2011 White Fairy Tale Love Ball.  In addition, the application features a media library which catalogues the over 5000 images including dresses, photos, drawings and 95 fashion show videos.

A library of stunning work from Valentino's own collection and more will highlight the walls of the museum.

On December 5th, Mr. Garavani and Mr. Giammetti will host a press conference at 11am in NYC to reveal the full contents of the museum application.  The press conference will be livestreamed for a global audience on YouTube with the technical support of Google.  The Valentino Garavani Virtual Museum application will then become immediately downloadable to all users worldwide from the valentino-garavani-archives.org website.  The launch will be celebrated on December 7th, with a party at the IAC HQ in New York City.

The Valentino Garavani Virtual Museum was created by Giancarlo Giammetti, and designed and produced by Novacom Associés-Paris, in collaboration with Kinmonth-Monfreda Design Project – London.

We will report after the press conference and continue to do so at the launch party on December 7th. But meanwhile have a look at this beautifully designed preview that leaves us all anxious to finally download the app and explore hours over hours of an art form that takes us through his legacy from the past to the future and time flies by in awe of the archive of Mr. Garavani and the visionary mind of Mr.Giammetti.

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