Go behind the scenes at our Manhattan-set shoot that features the premier Olivia Palermo Collection. Fashion — Feb 13
Olivia Palermo has always had a longstanding relationship with NYC. "New York is a place I've called home, and it's a city where so many significant moments have happened throughout my life."
When pulling inspiration for the debut shoot featuring her eponymous label, New York made sense as the perfect backdrop and specific neighborhoods stood out as an authentic setting. Tribeca, for one, reflects a quintessential downtown cool and is the area where Palermo lived for years. Hallmarked by cobble-stone streets, cast-iron lofts, buzzy brassieres, and unassuming markets, the early afternoon light on the West Side, beautifully highlighted the clothes.
As the day went on, the team moved onto the fast-paced Financial District, which in contrast has glossy skyscrapers and a mix of old and new stone architecture. This neighborhood also holds special meaning for team OP. It's where Palermo's namesake company was first headquartered, so returning there to capture the collection was a homecoming of sorts. A flower-abundant market that the crew had visited earlier in the day, too, was also one that Palermo used to frequent. "We've come full circle," she smiles.
The smooth white and black leather pieces—a classic color combination—looked extra sharp juxtaposed against the grand cityscape. Then, because the collection's dress silhouettes allow for effortless movement, they naturally billowed as the models advanced from location to location. Although it was the dead of winter during the Spring/Summer 2020 shoot, each model’s energy shined through, and photographer Eduardo Rezende delivered a bright, sunny quality to the imagery that ensued.
"As we move forward in establishing the brand, I hope to continue to feature different cities as backdrops, especially those that resonate so much with me," says Palermo, "Plus, because the Olivia Palermo Collection is inspired by people I've encountered in my travels, there's an eclectic, cosmopolitan ethos about it."
Discover more about the debut Olivia Palermo Collection here, and come back soon as new, exciting products will continue to launch throughout the season.