In the early 2000s, Italian designer Elena Ghisellini opened her own design firm in Florence. Ghisellini’s creations are designed to become a part of a women’s life; they are accent pieces to her elegance and personality. It all stems from one idea: to create love at first sight. In the Florentine Palazzo Rucellai, she heads a group of outstanding professionals. Together, they find the inspiration and joy necessary to design contemporary creations molded upon the strong foundations of made-in-Italy artistic craftsmanship.